ATLANTA, PRNewswire -- PKF Hospitality Research (PKF-HR), an affiliate of PKF Consulting, announced today that, according to its newly released 2009 edition of Caribbean Trends in the Hotel Industry, the average Caribbean hotel saw bottom-line profits decline 16.0 percent in 2008. The report concludes that the global economic recession was the primary driver of the double-digit profit decline. Given the poor market conditions observed this year, further profit deterioration is expected in 2009.
To combat the effects of the recession, many Caribbean hotels are implementing a variety of marketing strategies in an attempt to boost revenue. These include the offering of incentive packages, as well as pin-pointed advertising in specific target geographies. Concurrently, in an effort to offset the falling revenue, hotel management has struggled to control costs.
Not only has the economic recession impacted the operations of existing hotels, but it also has forced planned hotels to either delay or stop construction. Several proposed Caribbean hotels have not been able to obtain the financing they need in order to proceed with construction. In the past, many Caribbean mixed-use projects have relied on deposits received from the pre-sale of residential units to help finance the construction of the lodging component. "Deposits from residential buyers are no longer sufficient enough to cover the financing of hotels. This business model is no longer viable," Smith said.
In addition to proposed projects, the solvency of existing hotels also has been impacted. For example, the Four Seasons Great Exuma has been forced to close due to the economic downturn.